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I started photographing for Giorgio Armani retail sector in 2004. After 3 years, in 2007, I was asked to meet with mr. Armani to discuss the ARMANI/CASA Advertising Campaign. It was the beginning of a very interesting experience as I became the responsible of the image production for the campaigns for the next 3 years. The chosen images have been used continuously for ADV until 2015, and many are still used by partners as they declinate luxury, exclusivity, design and elegance.