GIORGIO ARMANI

An example on how to communicate brand values, luxury and exclusivity through a visual storytelling. In this case a very small boutique in Sanct Moritz. Giorgio Armani boutiques have different concepts depending on location and commercial importance. Every brand must exist in the exclusive sites the strategy is to have a cozy luxurious small boutique which represent the 'grandeur' of the opulent and grand boutiques in the most important capitals in the world.