ARMANI/COLLEZIONI

With this concept store ARMANI/COLLEZIONI aimed at elevating the customer experience to a more luxurious and fashionable one, great emphasis was put in the staircase design as well as on the materials used for the flooring and the vertical panels. Thus placing the brand and its products to a higher rank of hierarchy from its market competitors. All this conveyed to the client a sense of true exclusivity and access to the elegance and style characterised by the Giorgio Armani brand.